The winter holiday season is a time when people tend to express appreciation more than any other time of the year. For the most part people seem to be more aware of family and friends and what those relationships mean to them.
For the professional sales person, this is also a great time to show appreciation to current customers and potential customers. Because everyone is bearing gifts during this time of the year, you want to make your appreciation stand out from all of the other sales people out there who are just going through the motions
Therefore, you want to make your appreciation unique. One way to do this is to take into account what your customer or prospect likes to do. Do they have a hobby? Are they planning a vacation? If you really want to make an impact with your appreciation gift, make it personal to them.
Another consideration is the delivery. If you can, deliver your appreciation gift personally. If it is not possible to deliver it personally, consider using FedEx or Priority Mail. For a few extra bucks you can make a lasting impression.
Of course everyone has the economy top of mind. You don’t have to get expensive appreciation gifts to give memorable ones. The fact that you gave an appreciation gift and you made it personal will go much farther than an expensive give given with no thought.
The thought behind the gift is the main thing. Give your appreciation gifts with the attitude that you want to genuinely do something for your prospect or customer. The by product of giving is you build a closer relationship with you r prospect or customer. If you give with the intent of you are going to get something in return you need to adjust your thinking.
Enjoy the holiday season and use this special time of the year to show appreciation.