There is an old saying to “make hay while the sun is shining.” Now that obviously reveals a little bit about my age, but there is also a lesson here.
Now that we have officially started the holiday season, it could be very easy to think that new sales opportunities can’t be created and that you should wait until after the first of the year to create new contacts and initiate the sales process.
Nothing could be farther from the truth. Don’t just take the rest of the year to close out business you may have in the pipeline and ignore opportunities for new business.
New business can be initiated and closed between now and the end of the holiday season.
Here are some things to consider that can increase your sales between now and the end of the year.
Chose your Holiday Parties wisely!
There will be a lot of opportunities to attend holiday parties. Think of people you want to meet and find out how you can get to a Holiday party they will be attending.
With people in such merry spirits this time of year, you can just about get an invite to any party you want to attend.
Be strategic in your party attendance. Don’t just go to parties where you friends are hanging out, but attend the parties that will be beneficial networking opportunities for you.
By the same token have some fun too. After all, it is the holidays!
Look For Opportunities with Current Clients
This is a good time of year to increase your business with current clients. If you know you can bring additional value to your current clients, this is the perfect time of year to approach them about it.
Remember there is a “giving mood” this time of year and people are more apt to give during this time than any other.
This also extends to business as well. Your clients may reward you with additional business just because it’s the holidays.
Use this time to lay a foundation for next year.
It is true that a lot of businesses are trying to meet budgets as the year closes. This is a good time to call on your prospects to have them start thinking now about next year’s budgets if they have not already done so.
The reverse could be true too. Some managers may have an excess in their budgets and need to spend money or lose the money. The key is you won’t know which position your prospect is in unless you go out there and close the year strong.
In the final analysis don’t just let this time go to waste. Be creative and think of ways you can make this holiday season count. You can earn more commission and make it a really special season for yourself!