To win the sales game you have to maximize the use of time. Typically, sales professionals and business owners who have to sell are torn between balancing prospecting, selling time, and administrative time. Anything that can make you more effective in using time is like money in the bank.
One of the best ways to leverage time is to use the internet to network. You can really leverage your time by using the social networking sites that are out there today. Sites such as Facebook, Twitter, and LinkedIn are quickly becoming the way for business sales professionals to leverage time.
These sites are not just for sharing what you are up to right now or show pictures of your family vacation. They can be very powerful business tools. For example, if you go to a networking event to meet new contacts you have an investment of approximately 3 hours. You have to drive to and from the event, the time spent at the event itself, and the follow-up after the event.
If you contrast attending a networking event versus going on line and meeting new people, you can easily save more time. In addition, you could meet more targeted people for what you do and begin to establish a relationship immediately. Now don’t get me wrong networking online does not replace meeting people face to face. You will want to do that with the people you meet online. But with such tools as GoToMeeting® you can meet virtually with anyone in any location. This means you are not tied geographically to one area.
This can be very beneficial if your territory covers a wide area. You can network in two or three cities sitting at your desk.
But what is the best social network site for business? You really should be using all three mentioned above. Facebook and Twitter should be a part of your social networking. However, to get started in social networking, LinkedIn is the best. LinkedIn is the number one social network site for business. Executives from all fortune 500 companies have profiles on LinkedIn.
Using LinkedIn you can interact with people that otherwise would be very difficult to interact with. One tip to using LinkeIn effectively is to get to know people that know the people you want to know. (now that’s a mouthful isn’t it!) Another tip is to have a good profile page. Your profile page is like your resume to allow other people to get a sense of who you are.
Learning LinkedIn is not a steep learning curve, but there are some “must know” items. You must know how certain things such as profile page setup, groups, LinkedIn advertising to allow you to use this networking site to its fullest.
I came across a good resource that gives you a step by step approach to using LinkedIn to increase your sales and make your networking more effective. It is a video course called Linked Influence and it literally takes you by the hand to show you how to do everything. This course will save you time in using LinkedIn,
To get more information on this course click here: Linkedin.winningthesalesgame.com
Like it or not, social networking is here to stay and if you want to remain on the cutting edge of marketing and sales you have to get onboard this train. In the long run, you will sell more business in less time.