A lot of emphasis is placed on the selling process. Sales people know they need to use the sales process and sales techniques to move prospects through the sales funnel. Often so much emphasis is placed on the sales process that the buying process is completely overlooked. This recording breaks down the buying process and what is happening on the buyers side of the sale. Understanding the buying process can help you more effectively utilize the sales process and improve your sales skills to win the sale. Also, I discuss what motivates all buyers to take action. If you really get this information you will be more effective in your sales efforts. You can get more information on both the sales process and the buying process with the sales training program “Winning The Sales Game” at www.andreboykin.com.